Mon. Feb 6th, 2023
How to Write Perfect SMS Marketing Messages? Tips & Tricks

TwinSpark | This blog is designed just for individuals looking for a detailed tutorial on how to write perfect SMS marketing messages for a successful business campaign. If you have the same concerns, then read this write-up to learn about writing strategies.

Although there is a lot of emphasis on social media in today’s world, there are certain older marketing methods that are still quite successful. One of them, without a doubt, is SMS marketing. It is, nevertheless, a distinct media.

As a result, you must design and craft the types of messages that will function best for it. So, here are a few pieces of advice that might assist you in producing effective SMS marketing messages.

Here are the top ten Techniques to Write Perfect SMS Marketing Messages for a Successful Campaign

1. Make your Message Concise & to the Point

Because of the nature of SMS, you are limited to 160 characters per message. In addition, you must contend with your audience’s short attention span. The first tip is to get to the point fast and clearly; aim to do it within the first few words and in this way you can write perfect SMS marketing messages for a successful campaign.

Also read: Reasons Why Graphic Design Is Crucial For Every Business Growth

The way you phrase your messages makes a big impact on what you send out. There are a few terms that can be beneficial when trying to entice individuals to participate in an offer, such as “free,” “special,” “exclusive,” and so on. If you’re attempting to persuade them to act quickly, remind them that this deal is only available for a short time.

2. Use CAPITAL LETTERS for Important Words

SMS is widely used because of its simplicity, however, it does come with certain limitations. One such limitation is the capacity to style and format text; as a result, the only method to bold or emphasize significant words is to use in CAPITAL LETTERS. And in this way, you can write perfect SMS marketing messages for a successful campaign.

As a result, if you want specific terms to stand out, such as SALE or FREE DELIVERY, capitalizing on them is a smart idea. However, use them carefully; otherwise, the words will fade into the background and you will appear to be yelling.

3. Personally Customize Your Messages

You’ll be able to personalize messages if you choose a reputable SMS provider. This can assist in engrossing your reader. When you address someone by their name, you are mentally tearing down the impersonal barrier and causing them to unconsciously trust you. Even if it’s only a sliver of trust, it’s enough to set you apart from your competition.

Also read: How does Digital Marketing help to Grow Your Business?

Also, keep an eye on your character count. If you’re not cautious, you could end up with lengthy names that push a couple of your messages over the 160-character limit, costing you a little extra money.

4. Incorporate a Compelling Call-to-Action

Your message’s recipients are seeking hints as to what they should do next. A strong and unambiguous call to action might be the difference between your message being disregarded and obtaining a sale.

The call to action should be placed at the bottom of the communication, as a last instruction to the receiver. Here are a few good call to action examples:

Act quickly

  • Sign Up Now
  • You Can’t Go Wrong
  • You Don’t Want To Miss Out
  • Buy Now
  • Don’t Miss Out
  • Incredible Offer
  • Last Chance
  • Limited Time Offer
  • Lowest Price
  • Longtime Favorite
  • Opportunity Knocks

Following these call-to-action words in your campaign, you can write perfect SMS marketing message.

5. Include a Way for People to Opt-Out

Finally, every commercial communication, especially with the new anti-spam laws, must include an opt-out option. SMS is no exception. It will deplete a lot of credits, but it may save you hundreds of rupees in fines.

Have a look on: Top 5 Tips & Tricks to Safeguard Your Mobile Devices from Being Hacked in 2021

You should use a virtual mobile number for sending these marketing SMS – one that can receive SMS back – and saying “Reply STOP to opt-out” or sending from your company name and include the virtual mobile number within the message, for example, “Opt-out send STOP to 043210” are two good methods to manage this.

Putting It All Together

Above listed tips are some of the essential factors that will help you increase your chances of success with the SMS marketing campaign and obtain a higher return on investment.

Follow these tips to write perfect SMS marketing messages for a successful campaign in your upcoming advertising campaign and see the difference.

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By Mohit jha

Mohit Kumar Jha Founder & Tech Writer at TwinSpark. Mohit has led the most award-winning team of creative and technical experts in developing the most successful marketing and advertising solutions for its clients since 2018.

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