The Importance of Keywords in Search Engine Optimization: A Quick guide

TwinSpark Blog | This article discusses the importance of keywords in SEO, Let’s explore the complete guide to learn more about it.

You’ll receive more search engine visitors if you use the right keyword. You will rank quicker if you optimize your website/blog keywords…

When you first started learning about SEO, how many times did you get advice like this?

Probably quite a bit. This is due to the fact that keywords are the first thing you should learn about while optimizing your site for SEO.

Let’s start with the fundamentals…

If you’ve been blogging for a while, you’re undoubtedly aware that 5 percent of your articles generate 95 percent of your traffic. You’re probably getting the most search engine traffic from a few well-chosen contents.

Have you ever wondered why these postings receive so much attention? The answer is that you must have done something correctly.

Right? The reason for this is that some of your postings were ranked on the first page of a search engine for terms that visitors often looked for.

So here’s the key question to consider:

Who is the one ranking your content?

It is a computer (algorithm) that searches for certain signals in order to correctly rank the material. What exactly do I mean by “ranking” the content? In this sense, ranking refers to the order in which sites appear on the results page of a search engine (SERP).

To discover the keywords you are ranking for, go to the SEMrush website and enter the address of your website.

Short Tail Keywords: Keywords that are 1-3 words in length.
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Long Tail Keywords: More precise keywords of three words or more.

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Important note: All words and phrases qualify as “keywords” once they receive a significant number of searches (volume) in a month.

Long-tail keywords are more profitable since they bring more focused traffic and increase your chances of ranking on the first page.

What is the importance of keywords in SEO?

Now that you’ve grasped the fundamental notion of keywords, let’s delve a bit further.

When we “SEO-optimize” a blog post or a web page, we may provide our target keywords. This type of keyword is referred to as a Meta keyword. It was necessary to specify meta keywords in 2012, but it is no longer necessary in 2017. Search engine algorithms have gotten better; they now auto-detect keywords and automatically rank sites.

Google has previously said that they do not consider meta keywords when picking keywords, which makes sense because it would be detrimental to everyone. For example, some meta keywords for this piece may be “keyword advice, SEO, keyword research,” and so on.

Anyone seeking “keyword advice” would now arrive on my page, find nothing of help, and depart, raising my bounce rate. It’s bad for me, and it’s bad for the user. So, if someone tells you that meta keywords are important, disregard them.

How to Initiate Keyword Research?

The process of determining the best keyword for your content is known as keyword research. This stage is critical if you want to expand your blog/website quickly and eventually generate money. You may identify keywords and do keyword research in a variety of methods.

Find Keywords with SEMrush:

This is an internet application that helps you to research keywords, check which keywords your site ranks for, and spy on your competitors.

Pick the best blogs in your niche and enter them into SEMrush to check the keywords they are ranking for. From here, all you have to do is start creating original and high-quality content based on those keywords.

Using Google Search to find keywords:

To identify target keywords, you may also utilize Google Search.

When you input anything into Google, it will auto-suggest a search phrase. This approach may be used to generate a list of keywords, which you can then verify the search volume for using SEMrush or Google’s Keyword Planner.

Other Keyword Research Tools:

Google Keyword Planner: This is free software, but not powerful as SEMrush.
LongTailPro: This is an excellent tool for discovering long-tail keywords in any industry.

Let’s Explore Keyword Density & Keyword Placement

The topic of keyword density is a complicated one.

This Wiki page will provide you with a good understanding of how keyword density is determined. Maintain a general proportion of keyword density depending on your target keywords (long tail or short tail). When bots explore your page, the keyword density might help them figure out which keywords it should rank for.

While keyword targeting is crucial, avoid “keyword stuffing.” This is when a page uses too many keywords. Your rating will suffer as a result of this.

Various SEO gurus have different opinions regarding keyword density, but it should ideally not take up more than 2% of the article. I aim for a percentage of 1-1.5 percent.

You should include some similar terms, known as LSI keywords, in addition to the primary keyword.
On a blog post or a page, keep in mind that you can target more than one keyword. However, I would recommend keeping it under three since if your content is of good quality, you will rank for similar long-tail keywords indirectly.

As a result, avoid “stuffing” keywords.

What does keyword stuffing do in terms of SEO?

Overuse of keywords signals to Google bots that you’re “spamming” your content by filling it with irrelevant keywords. Google will believe you’re attempting to deceive the system. This conduct is punishable by Google.

So use caution while deciding how many keywords to use for SEO. Any SEO efforts that do not look natural, especially after the Google Panda update (2011), are negative for your site.

Explore Meta Titles, Meta Descriptions, & Headings:

Now that you’ve chosen a fantastic keyword to target and are creating an excellent post around it, attempt to include that keyword in the title as well. This title will be displayed in search engines by default (i.e. the “meta title”).

You may also create a description for people to view when they search for your website (the “meta description”). Search engine bots will get greater insight into your page/post if you include a suitable meta description. I recommend that you also utilize your keyword in the meta description.

Note: You may use an SEO plugin like Yoast SEO to create meta titles and meta descriptions.

Final Thought

Now that you know the importance of keywords in SEO, your first goal is to come up with 5-6 profitable keywords for your next post.

You may use Google Keyword Planner, SEMrush, or another tool to find keywords.
Compose an article around your chosen keyword and utilize one of the Google keyword rank tracker sites to keep track of your rankings.
That’s all there is to it. Continue to improve, learn, and experiment!

Let me know when you make it to the first page in the comments! Do you like this article? Don’t forget to tell your friends about it!

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